Floryn
The human line in a digital world









Project Information
This project centers on the work of Paweł and Ewa Floryn, an architectural illustration studio that rejects the sterile perfection of modern CGI in favor of the soulful, tactile discipline of hand-drawing. The duo combines technical architectural rigor with fine-art sensibility. Paweł builds the structural "bones" of each perspective, while Ewa breathes life into the scenes with watercolor, light, and atmosphere. The challenge was to create a digital home for a brand that focuses on handcraft. Done entirely in Framer, the website acts as a high-fidelity gallery that mirrors the texture and weight of their physical work. To bridge the gap between the viewer and the creators' desk, we moved beyond static images. We incorporated a "Coloring Pages" subpage, a therapeutic space where users can download architectural outlines to finish themselves, and a custom drawing widget on the Contact page, inviting architects to "pencil themselves in" before they even send their first email.
Client
Paweł Floryn
Industry
Architecture
Year
2026
Disciplines
UX/UI Design Web Development Framer
See it live
Project Information
This project centers on the work of Paweł and Ewa Floryn, an architectural illustration studio that rejects the sterile perfection of modern CGI in favor of the soulful, tactile discipline of hand-drawing. The duo combines technical architectural rigor with fine-art sensibility. Paweł builds the structural "bones" of each perspective, while Ewa breathes life into the scenes with watercolor, light, and atmosphere. The challenge was to create a digital home for a brand that focuses on handcraft. Done entirely in Framer, the website acts as a high-fidelity gallery that mirrors the texture and weight of their physical work. To bridge the gap between the viewer and the creators' desk, we moved beyond static images. We incorporated a "Coloring Pages" subpage, a therapeutic space where users can download architectural outlines to finish themselves, and a custom drawing widget on the Contact page, inviting architects to "pencil themselves in" before they even send their first email.
Client
Paweł Floryn
Industry
Architecture
Year
2026
Disciplines
UX/UI Design Web Development Framer
See it live