Hochkirch

Craft cider made from Polish apples
Two bottles with a light cider, featuring a floral labels
Text-based logo displayed on a plain background, reading "Hochkirch."
A hand pours a cider from a bottle into a glass, casting a shadow on a light background.
A rustic ladder with decorative items including a glass bowl and a small plant, illuminated by warm light.
Project Information
Hochkirch is an artisanal cider brand by Upper Left Studio and K. Trzópek, named after a German town meaning "High Church." The brand celebrates friendship and shared moments, crafting its beverages from local Polish apples and elderflowers hand-picked along Wrocław's Odra River. The visual identity features GT Alpina with playfully italicized letters, while the label combines Neue Haas Unica and Minion fonts. Hand-drawn illustrations and a flash-lit elderflower photograph add organic elements to the clean typography. Breaking from Poland's traditional beer-bottle packaging, Hochkirch comes in hand-numbered sparkling wine bottles. This naturally cloudy, vegan dry cider strikes a balance between sophistication and freshness, perfect for summer gatherings with friends.

Client

Hochkirch

Industry

Hochkirch

Year

2023

Disciplines

Branding Packaging design

Collaboration

Photos by K. Korolik